Designed and created the game’s visual identity, working directly with Marketing to determine the creative direction of all branding elements.

Worked directly with VP of Marketing to design and create the brand logo, key art, and all marketing materials needed for publishing, advertising, and more. Conceptualized the directions of ad creatives and created all master templates for external agencies. Studied trends and stats to iterate on our campaigns to best represent the game and fit market needs. Worked directly with external partners to provide directions and approvals for all ads, videos, and trailers.